Influence of brand name on consumer decision making process - an empirical study on car buyers consideration of what influence a brand name can have, when people go for purchasing, choose the. The effect of branding on consumer choice original research report how does this inﬂuence decision making ii the impact of increased non-branded information on consumer choice what effect iiithe impact of copycat branding on consumer choice when a brand is perceptually similar to another, well established brand, how does this. Shamsuddoha, mohammad and alamgir, mohammed and tasnuba and nedelea, alexandru, influence of brand name on consumer decision making process - an empirical study on car buyers (march 5, 2010) va trimitem atasat, vol 10, no 2, p 12, 2010.
The impact of brand on a consumer purchase decision sunday, september 27, 2015 thursday, november 5, 2015 douglas karr we’ve been writing and speaking a lot about attribution and the purchase decision as it relates to content production. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands, especially.
Second, this study is conducted to understand the effects of brand on consumer choice for the best interest of the public a brand can influence whether consumer notice the products or not moreover branding can influence how consumer quickly buys the product this depend how consumer feel your product brand attention also effect on consumer decision. Brand name awareness plays an important role in consumer decision making if a customer has already heard a brand name, the customer would feel more comfortable at the time of decision making customers do not prefer to buy unknown brands.
Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging they see or hear use mental shortcuts to make their decision. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands, especially private vehicle like car moreover, this paper also tries to explore the relation between brands and the consumer decision making process.
Main objective of this thesis is to express the impact of a brand on the purchase decision making process of consumers as well as throwing some light on the theories surrounding a brand and. The paper deals with the results of the primary research which purpose was to examine the impact of brand on influencing consumers to purchase a product the goal of the paper is to stress the fact that the brand has an impact on customer decision-making process. Impact of a brand on consumer decision making process published on july 31, a brand is a name, symbol, or any feature that identifies one seller’s good or service as distinct from those of.
Influence of brand name on consumer decision making process- an empirical study on car buyers mohammed alamgir brands play a very important role in the consumer decision making processes it is really important to identify the impact of brand name on purchase decision. The purpose of this study is to examine and explore the impact of brand name on consumer buying to explore the effect of brand name on consumer decision making, 2 to understand the buying behavior of consumers with respect to brand, 3 to identify the emotions of consumers regarding brands.